Product Designer

Specializing in Human-Centered SaaS & B2B Enterprise Solutions | E-Commerce Platform | BFA Applied Arts

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Education

BFA (Bachelor of Fine Arts), Dr. D Y Patil College of Applied Arts & Crafts, Pune, 2019-2023
Graduated with first-class honors
Relevant Coursework: Interactive Design, User Experience Principles, Communication Design

Experience

Product Designer, SpareVillage, India (Remote) January 2026 – Present

Designed consumer marketplace experiences across Android and Web, delivering 160+ production-ready screens spanning Home, Search, Product Detail Pages, Cart, Checkout, Orders, Wishlist, and Customer Profile journeys while balancing user needs, business goals, and conversion optimization.
Optimized core customer journeys through UX research, competitor benchmarking, usability testing, and iterative design improvements, contributing to a 60% increase in new user acquisition and a 70% improvement in visitor-to-order conversion.
Established a scalable design system, reusable UI components, interactive prototypes, and developer-ready specifications, improving design consistency and enabling faster feature delivery across the marketplace ecosystem.
Collaborated closely with Product Managers, Engineers, and business stakeholders to define product requirements, validate design solutions, and shape the user experience for upcoming marketplace capabilities, including Seller Onboarding, Partial Payment, and Rush Delivery.

UI UX Designer, Binated Inc, Pune, IN. February 2025 — November 2025

Designed end-to-end enterprise experiences across HRMS, CRM, Vendor Management, and Proofing platforms, delivering 40+ production-ready screens within fast-paced sprint cycles.
Built a scalable Brand Design System, standardizing reusable components and improving design consistency across multiple products.
Simplified complex enterprise workflows through user research, journey mapping, and interactive prototyping, enabling faster stakeholder validation and engineering handoff.
Managed design delivery across 3–4 concurrent SaaS products, collaborating with cross-functional teams to balance user needs with business priorities.

UI UX Designer, Binated Inc, Pune, IN. February 2025 — November 2025

Designed end-to-end enterprise experiences across HRMS, CRM, Vendor Management, and Proofing platforms, delivering 40+ production-ready screens within fast-paced sprint cycles.
Built a scalable Brand Design System, standardizing reusable components and improving design consistency across multiple products.
Simplified complex enterprise workflows through user research, journey mapping, and interactive prototyping, enabling faster stakeholder validation and engineering handoff.
Managed design delivery across 3–4 concurrent SaaS products, collaborating with cross-functional teams to balance user needs with business priorities.

UI UX Designer, Binated Inc, Pune, IN. February 2025 — November 2025

Designed end-to-end enterprise experiences across HRMS, CRM, Vendor Management, and Proofing platforms, delivering 40+ production-ready screens within fast-paced sprint cycles.
Built a scalable Brand Design System, standardizing reusable components and improving design consistency across multiple products.
Simplified complex enterprise workflows through user research, journey mapping, and interactive prototyping, enabling faster stakeholder validation and engineering handoff.
Managed design delivery across 3–4 concurrent SaaS products, collaborating with cross-functional teams to balance user needs with business priorities.

UI UX Designer, Kamjritztex IT Solution, Pune, IN July2024 — February 2025

Delivered 240+ production-ready screens across enterprise SaaS products, including HRMS, CRM and Vendor Management, simplifying complex business workflows into intuitive and scalable digital experiences.
Partnered with Product Managers and business stakeholders to transform product requirements into user-centric solutions through information architecture, user flows, wireframes, interactive prototypes, and high-fidelity designs.
Standardized reusable UI patterns and interaction models across multiple products, improving design consistency, streamlining developer handoff, and supporting scalable product development.
Collaborated throughout the product lifecycle with cross-functional teams to balance user needs, technical feasibility, and business objectives, delivering implementation-ready experiences for enterprise users.

UI UX Designer, Kamjritztex IT Solution, Pune, IN July2024 — February 2025

Delivered 240+ production-ready screens across enterprise SaaS products, including HRMS, CRM and Vendor Management, simplifying complex business workflows into intuitive and scalable digital experiences.
Partnered with Product Managers and business stakeholders to transform product requirements into user-centric solutions through information architecture, user flows, wireframes, interactive prototypes, and high-fidelity designs.
Standardized reusable UI patterns and interaction models across multiple products, improving design consistency, streamlining developer handoff, and supporting scalable product development.
Collaborated throughout the product lifecycle with cross-functional teams to balance user needs, technical feasibility, and business objectives, delivering implementation-ready experiences for enterprise users.

User Experience Designer, Anvayins Travels Pvt. Ltd., Pune, IN March 2024 — June 2024

Enhanced the website experience by collaborating with developers to address usability challenges, creating more intuitive interactions and improving overall user engagement.
Established a consistent visual identity for Offsite Events by designing 50+ digital and print assets, strengthening brand recognition across marketing touchpoints.

User Experience Designer, Anvayins Travels Pvt. Ltd., Pune, IN March 2024 — June 2024

Enhanced the website experience by collaborating with developers to address usability challenges, creating more intuitive interactions and improving overall user engagement.
Established a consistent visual identity for Offsite Events by designing 50+ digital and print assets, strengthening brand recognition across marketing touchpoints.

Associate Junior Designer, AffinityX, Pune, IN April 2023 — October 2023

Produced 200+ digital and branding assets monthly across multiple client accounts, delivering high-quality creatives while meeting fast-paced production timelines.
Established the visual identity for Offsite Events by designing 50+ digital and print assets, while collaborating with developers to improve website usability and ensure a cohesive user experience.

Associate Junior Designer, AffinityX, Pune, IN April 2023 — October 2023

Produced 200+ digital and branding assets monthly across multiple client accounts, delivering high-quality creatives while meeting fast-paced production timelines.
Established the visual identity for Offsite Events by designing 50+ digital and print assets, while collaborating with developers to improve website usability and ensure a cohesive user experience.

Internships

Creative Designer, Graynwhite, Pune, IN, May 2022 — July 2022

Graphic Designer, Payas Technology Pvt. Ltd, Remote, June 2021 — September 2021

UI/UX Designer, Science2 Innovation, Remote, June 2021 — August 2021

Proficient in Figma, Adobe Creative Suite, and Framer.
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.

Skills

Research Methods: User Research, User Interviews, Competitive Analysis, Journey Mapping, Persona Creation, Card Sorting, Heuristic Evaluation, Usability Testing, Information Architecture.
Design Expertise: Product Design, UX Design, UI Design, Interaction Design, Design Systems, Responsive Design, Wireframing, Prototyping
Tools & Technologies: Figma, FigJam, Framer, Adobe Photoshop, Adobe Illustrator, Claude, Midjourney

Proficient in Figma, Adobe Creative Suite, and Framer.
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.

Projetcs

Graduation Project: Decathlon Brand Revamp
Redesigned Decathlon’s brand identity, website, and mobile app to elevate the shopping experience through interactive learning and community-driven engagement. Led user research, ideation, and iterative design to deliver a cohesive and user-centric digital ecosystem.

Thesis Project: The 3-Click Rule for Navigation Is False
Challenged the conventional 3-click rule through data-driven usability research, proving that user satisfaction is influenced more by clarity and intuitive navigation than by limiting interaction steps. Demonstrated that effective UX is not defined by arbitrary click counts but by minimizing cognitive load and creating seamless decision pathways.

Concept Project: Museexpress Mobile App Design
Redesigned the platform to seamlessly connect artists with event organizers, driving higher engagement and clearer user journeys. Led usability audits, crafted the design strategy, and implemented feedback loops to deliver a streamlined and intuitive experience.

Internship Project – Brand Social Presence
Developed cohesive social media visuals and messaging for a pharmaceutical brand to strengthen consistency and reinforce brand identity across digital platforms.

Projects

Graduation Project: Decathlon Brand Revamp
Redesigned Decathlon’s brand identity, website, and mobile app to elevate the shopping experience through interactive learning and community-driven engagement. Led user research, ideation, and iterative design to deliver a cohesive and user-centric digital ecosystem.
Thesis Project: The 3-Click Rule for Navigation Is False.
Challenged the conventional 3-click rule through data-driven usability research, proving that user satisfaction is influenced more by clarity and intuitive navigation than by limiting interaction steps. Demonstrated that effective UX is not defined by arbitrary click counts but by minimizing cognitive load and creating seamless decision pathways.
Concept Project: Museexpress Mobile App Design
Redesigned the platform to seamlessly connect artists with event organizers, driving higher engagement and clearer user journeys. Led usability audits, crafted the design strategy, and implemented feedback loops to deliver a streamlined and intuitive experience.
Internship Project – Brand Social Presence
Developed cohesive social media visuals and messaging for a pharmaceutical brand to strengthen consistency and reinforce brand identity across digital platforms.