Product Designer

Specializing in Human-Centered SaaS & B2B Enterprise Solutions | BFA Applied Arts

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Education

BFA (Bachelor of Fine Arts), Dr. D Y Patil College of Applied Arts & Crafts, Pune, 2019-2023
Graduated with first-class honors
Capstone Project: "Collaborative Learning App Design" — Designed a mobile app to revolutionize educational ecosystems, enhancing interactive learning and peer collaboration through user research, ideation, and iterative design to create a user-friendly interface for mobile platforms.
Relevant Coursework: Interactive Design, User Experience Principles, Communication Design

Experience

UX/UI Designer, Binated Inc, Pune, IN, February 2025 — November 2025

Spearheaded the complete design lifecycle for key web platforms (HRMS, Brand Websites, Proofing Systems), managing the process from research and wireframing through prototyping and final UI.
Drove strategic alignment by collaborating cross-functionally with development, product management, and stakeholders to deliver high-impact, user-centered solutions aligned with organizational business goals.
Elevated product quality by designing data-driven, responsive interfaces and prototypes in Figma, utilizing continuous iteration based on feedback to maximize usability and visual appeal.

UX/UI Designer, Kamjritztex IT Solution, Pune, IN, July2024 — February 2025

Architected and led the UI/UX design strategy for a suite of complex enterprise applications (HRMS, CRM, Vendor Management), successfully deploying user-centric interfaces across web and native Android platforms.
Drove measurable experience improvements by conducting focused user research and translating findings into intuitive, optimized user flows.
Functioned as a proactive design lead, collaborating seamlessly with cross-functional development and stakeholder teams to ensure goal alignment and accelerated product delivery.

User Experience Designer, Anvayins Travels Pvt. Ltd., Pune, IN, March 2024 — June 2024

Collaborated closely with front-end developers, utilizing HTML/CSS expertise to ensure precise implementation of user-centric features, significantly enhancing website usability.
Developed and executed visual brand content across social media, leveraging user behavior analysis to increase digital engagement and reinforce a consistent brand experience.
Directed end-to-end UX and branding for the SBI Offsite Event, overseeing visual identity creation and the design of all print and digital event collateral (e.g., logos, banners, invitations) to ensure a unified and intuitive user experience.

Associate Junior Designer, AffinityX, Pune, IN, April 2023 — October 2023

Pioneered the development of diverse print and digital assets (logos, brochures, mockups) using the Adobe Creative Suite, ensuring cohesive visual identity across all platforms.
Managed a high-velocity workflow, consistently delivering over 200+ monthly orders while simultaneously balancing multiple parallel design projects under aggressive deadlines.
Collaborated cross-functionally to produce impactful, client-focused design solutions that were instrumental in reinforcing brand consistency and meeting strategic objectives.

Internships

Creative Designer, Graynwhite, Pune, IN, May 2022 — July 2022

Graphic Designer, Payas Technology Pvt. Ltd, Remote, June 2021 — September 2021

UI/UX Designer, Science2 Innovation, Remote, June 2021 — August 2021

Proficient in Figma, Adobe Creative Suite, and Framer.
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.

Skills

Figma, Adobe Creative Suite, and Framer Motion.
Strong understanding of user-centered design principles.
User research and usability testing.
Excellent problem-solving skills and attention to detail.

Proficient in Figma, Adobe Creative Suite, and Framer.
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.

Projetcs

Graduation Project: Decathlon Brand Revamp
Redesigned Decathlon’s brand identity, website, and mobile app to elevate the shopping experience through interactive learning and community-driven engagement. Led user research, ideation, and iterative design to deliver a cohesive and user-centric digital ecosystem.

Thesis Project: The 3-Click Rule for Navigation Is False
Challenged the conventional 3-click rule through data-driven usability research, proving that user satisfaction is influenced more by clarity and intuitive navigation than by limiting interaction steps. Demonstrated that effective UX is not defined by arbitrary click counts but by minimizing cognitive load and creating seamless decision pathways.

Concept Project: Museexpress Mobile App Design
Redesigned the platform to seamlessly connect artists with event organizers, driving higher engagement and clearer user journeys. Led usability audits, crafted the design strategy, and implemented feedback loops to deliver a streamlined and intuitive experience.

Internship Project – Brand Social Presence
Developed cohesive social media visuals and messaging for a pharmaceutical brand to strengthen consistency and reinforce brand identity across digital platforms.

Projects

Graduation Project: Decathlon Brand Revamp
Redesigned Decathlon’s brand identity, website, and mobile app to elevate the shopping experience through interactive learning and community-driven engagement. Led user research, ideation, and iterative design to deliver a cohesive and user-centric digital ecosystem.
Thesis Project: The 3-Click Rule for Navigation Is False.
Challenged the conventional 3-click rule through data-driven usability research, proving that user satisfaction is influenced more by clarity and intuitive navigation than by limiting interaction steps. Demonstrated that effective UX is not defined by arbitrary click counts but by minimizing cognitive load and creating seamless decision pathways.
Concept Project: Museexpress Mobile App Design
Redesigned the platform to seamlessly connect artists with event organizers, driving higher engagement and clearer user journeys. Led usability audits, crafted the design strategy, and implemented feedback loops to deliver a streamlined and intuitive experience.
Internship Project – Brand Social Presence
Developed cohesive social media visuals and messaging for a pharmaceutical brand to strengthen consistency and reinforce brand identity across digital platforms.